Google Ads is Google’s advertising system in which advertisers place bids on specific keywords. This way clickable ads appear in Google search results. Since advertisers have to pay for these clicks, Google is making money from the search.
Depending on the competitiveness of the keywords for which tenders are submitted but also by the relevance of the specific keyword search term into real-time conversions for your company, AdWords may or may not work for your business.
Google Adwords campaigns are more successful because:
- You only pay for the results
- You have complete control over your budget
- Customers find you when they need you
- You can advertise locally or globally
- Attract more customers
Google Adwords offers different ways to display your ad.
- SEARCH ADVERTISEMENTS
- DISPLAY ADVERTISEMENTS
- VIDEO ADVERTISEMENTS
- APP ADVERTISING